And the point my good readers, is that we often choose bullshit in many aspects of our lives. More specifically, when it comes to radio and urban music, we choose to solicit and support bullshit. Even worse, after people choose the bullshit, they often complain about the very bullshit they choose to endure, when they indeed have the freedom to choose otherwise. Can you tell where I am going with this? Of course you can, so let me cut to the chase.
I’m done complaining and criticizing terrestrial FM Radio as we know it for the content its airs. I can no longer blame any on air personality, program director or any entity at any station for what they play. I had this epiphany as I was riding in my car one day about 2 years ago, and all three of the major FM radio stations for urban music in the area were literally ALL PLAYING THE SAME SONG. I clicked the internet radio app on my phone, plugged in my auxiliary cable so I can hear it through my car speaker and never looked back.
Why did I make all those Facebook post about Radio, and how it sucks? What was the point really? We all know that the “programming” of radio in its inception had sinister plots behind it for various propaganda campaigns. It was so powerful because it was the only option, but now we have choices. Why would someone still choose to listen now if they don’t really like it? The bottom line is, if you don’t like FM Radio you can simply choose another form of radio. I can’t stress the word SIMPLY enough. It used to be that other options were not as accessible before, but that is just not the case now.
I don’t want to downplay the power of the corporations behind the platform, but in the end bullshit radio is as powerful as the people make it. The more I hear people complain about it, the more confused I get as to why it’s still around. Just like cable phased out analog signals and the mp3 is bringing about the end of the CD, I firmly believe internet radio will ultimately put down the media juggernaut that is FM radio. They of course will adapt, they have already by starting online versions of their platforms. But just as NBC, CBS, and ABC had a strangle hold on TV, soon Clear Channel and Radio One owned stations will have share the listeners far more to the internet radio stations, They are the new radio version of what would be FX, AMC, USA or TNT. They are the OPTIONS. XM or satellite radio would be the proverbial HBO, SHOWTIME, CINEMAX version in this little comparison since they are great, but not free and come with subscriptions.